After an enriching experience in technical product management, experiential marketing, and digital advertising, I've transitioned my focus towards product marketing management. My passion lies in crafting compelling narratives around products, understanding consumer psychology, and utilizing data to make informed marketing decisions.

My academic background is a blend of behavioral sciences, organizational studies, and business management. I have an AA in Behavioral Sciences with a focus on Sociology and Psychology, a BA in Organizational Studies that combines social psychology, sociology, economics, and political science, and an MBA with certificate focuses in Marketing Management and Organizational Behavior.

Here on Medium, I delve into the intricacies of product marketing, positive leadership, and self-care—be it customer journey mapping, competitive analysis, the social and cultural implications of marketing strategies, or incorporating health and wellness into your personal and professional life. My writing style is a synthesis of factual analysis, practical insights, and a dash of theoretical perspectives.

My unique lens allows me to see not just how a product fits into the market, but how it can shape or be shaped by broader societal and cultural trends. In essence, I'm interested in how marketing doesn't just reflect consumer behavior, but influences it.